Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers by Paul D. Van Hoy II

Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers


Wedding.Photojournalism.The.Business.of.Aesthetics.A.Guide.for.Professional.Digital.Photographers.pdf
ISBN: 9781608952946 | 128 pages | 7 Mb

Download Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers



Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers Paul D. Van Hoy II
Publisher: Amherst Media, Incorporated


This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.

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